Home Selling Resources

The Chase Team's Winning Marketing Plan

Selling a home is one of life's most challenging events. In an often complex process, it takes the experience and knowledge of a Charlottesville real estate expert to save you time, money, and frustration along the way. By listing your property with The Chase Team, you will benefit from our years of real estate experience and knowledge of the Charlottesville, Albemarle County, and Wintergreen Resort real estate markets.

Research from the NATIONAL ASSOCIATION OF REALTORS® has shown that more than 90% of people searching for real estate view properties online, and about half of buyers (42%) start their home search online. That's why we employ the most up-to-date methods and home marketing strategies to target motivated home buyers who are searching on the Internet.


The Details of Our Real Estate Marketing Plan

Marketing is essential to capturing the attention of potential buyers for your home, your farm, your land, or your vacation property. Though most Charlottesville and Albemarle County home buyers search for real estate online, not all rely on the Internet. Through our use of print and online home marketing techniques, we attract the maximum number of qualified buyers for your property and help your property sell for the best possible price in the shortest amount of time.

As part of our winning marketing plan, we provide you with a client service webpage to give you up-to-date information about all of our home marketing efforts completed on your behalf. Here are further details about The Chase Team's home marketing plan.

Present Your Home in the Best Possible Light  

  • Suggesting improvements you can make to help prepare your property for showing
  • Photographing your property for use both online and in print
  • Creating a virtual tour and color marketing materials
  • Determining the optimal list price based on a Comparative Market Analysis of like properties in the area
  • Hosting, at your discretion, agent and public open houses

"We chose Brian over the other agents we interviewed because he was easy to talk to and we got the feeling he was very honest and knew what he was doing. But the biggest reason we chose Brian was because he knew how to market on the Internet."

— Fred & Carol Weismiller

Increase Your Home's Visibility on the Market

  • Analyzing The Chase Team database for buyers looking for a property like yours
  • Placing The Chase Team's "For Sale" sign in a highly visible location along with a weather-proof brochure box and color flyer
  • Featuring your property in the MLS along with your color flyer, virtual tour, and as many as 15 photographs
  • Showcasing your property on The Chase Team's featured listings on our website
  • Optimizing your home’s visibility on Realtor.com through our agent account where we acquire enhanced exposure and participate in Realtor.com’s Featured Homes service
  • Running print ads in publications such as The Daily Progress, The Real Estate Weekly, Home Search, and Fine Properties

"Featuring our home on The Chase Team website helped us get it sold!"

— Jan & Millie Hertzfeld

Discuss Showings Feedback and Offers with You

  • Installing a lockbox to facilitate showings and track showing agent activity
  • Requesting showing feedback via our partnership with award-winning service provider HomeFeedback.com
  • Communicating listing details to cooperating brokers that may have a buyer for your property
  • Presenting and discussing all offers with you
  • Negotiating optimal price and terms with the buyer’s agent
  • Alerting you to important transaction milestones and progress once a contract is negotiated

"I would recommend Brian to anyone. We’ve dealt with all kinds of agents and he’s one of the best. You just trust him. And we loved having the feedback from the agents who showed the home. This was very helpful."

— Ted & Lynne Deucher


List Your Home with The Chase Team

Are you thinking about listing your Charlottesville, Albemarle County, or Wintergreen property? Let us put our winning marketing plan in motion so you can maximize your return when you sell your home. Review the resources below for information before you list your home, and contact us when you are ready to sell your property.